Benchmark's rating programs are not about simply handing out a rating or a trophy — they are programs designed to act on behalf of the customers to validate what is going behind the scenes of the providers and helping providers do better each year. The process removes the sugar-coating and prettification and digs deeply into the providers’ operations, values, and practices. The process also holds the companies accountable for their behavior, and by offering them a chance to access the 80-page regional Insurance Quality Study that covers the industry’s market landscape, client demand assessment, and their own competency assessment, the companies are able to build on their strength and bridge the gaps of their shortcomings.